To understand a market, a product & a positioning with a larger spectrum in terms of environment and benchmark examples.
To understand & fine tune your product or brand strategies with a market analysis linked with cultural focus & historical influence, for a better fit with consumer’s behaviors & attitudes
- Brand image evaluation, brand diagnosis, positioning & territories.
- Communication routes test.
- Portfolio management, brand stretching & new development.
PRODUCTS & SERVICES
- Concept test, concept fine tuning.
- Product / service test, Packaging test, Mix test, CUT, Post launch research.
- Brand / range of products audit, gap analysis.
- Fit test test concept / product / brand with innovating techniques using sensory approaches.
- Story telling, narratives, Buyer behaviors.
- Usage & Attitude study.
- Consumer Understanding & Segmentation, customer targeting & customer satisfaction.
- Motivation surveys, purchase attitude.
- POS Audit & test.
- Distribution network test.